Although nobody denies harmful impact of sunbathing and smoking on our health, solariums and tobacco companies do their best making their potential customers thinking in the other way. The latest expert study has disclosed many similar elements, that can be seen in commercials of tobacco companies and solar studio entrepreneurs.
Repetitive sunbathing higher the risk of skin cancer, which belongs to the most dangerous types, solar studios still have high amount of customers and also decent revenues though. The ability to attract clients into so potentially dangerous product significantly lies on advertisement and propagation. For example, solariums try to suggest an image that sunbathing can be safe and “healthier”. Surely they don´t add that the most safe and most healthy sunbathing is no sunbathing.
Cigarettes producers often act in a common way as solariums. They have started adding filters at first and lately have launched the “light cigarettes“ as a reaction on soaring amount of evidence concerning negative impact of smoking on health. Same as for solariums, tobacco industry also tries to suggest the image of safer and healthier smoking.
In addition to affecting customer´s vanity, producers of unhealthy products use also other marketing strategies; above all, they detract the negative impacts of their product, they try building an image of social acceptability and normality of product using, they point out smooth impact on psyche and aim mainly on suggestible social groups such as young people.