The name Bugatti spells high class, too much money and excessively opulent taste. And when all this is slapped on a timepiece then a moment in time too can stand still in its honor. The supreme watchmaker Michel Parmigiani’s created a lasting classic when he developed the Parmigiani Type 370 Bugatti timepiece. Originally proposed to be sold only to buyers of the Bugatti Veyron supercar, the watch went on open sale due to exceptional demand. The Parmigiani Fleurier Bugatti Type 370 was honored by the Japanese press as the ‘2006 Watch of the Year’. What struck me about this watch is the transverse movement which puts the dial on the side of the wrist rather than on top. Inspired by the motoring watches of old which were worn on the side so they could be read while holding the steering wheel, this original design took three years to engineer. The mechanism requires winding every ten days and is accompanied by a pen shaped electric tool that has been designed specifically for the watch and can rewind it in five seconds flat.